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The Who Official Store

Classic Target 2017 Tour Zip Hoodie

"We stand for pop art clothes, pop art music, and pop art behavior. We live pop art."

This iconic logo came to fruition after Townsend reimagined the RAF target symbol with some 'POW'. The red, white and blue of the target can be seen throughout the life of and will forever be synonymous with The Who.

Available in classic black this cotton blend zip-up hoodie features a front and back target print.
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